Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

A 3,400-year-old city emerges from the Tigris River

A team of German and Kurdish archaeologists have uncovered a 3,400-year-old Mittani Empire-era city once located on the Tigris River. The settlement emerged from the waters of the Mosul reservoir early this year as water ...

Mathematicians solve age-old spaghetti mystery

If you happen to have a box of spaghetti in your pantry, try this experiment: Pull out a single spaghetti stick and hold it at both ends. Now bend it until it breaks. How many fragments did you make? If the answer is three ...

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