22/03/2010

Tropical Depression 02W forms in northwestern Pacific

The second tropical depression of the northwestern Pacific tropical cyclone season has formed and is currently located about 235 miles east-southeast of Yap, Micronesia. NASA's Aqua satellite captured infrared, microwave ...

Cracking the plant-cell membrane code

(PhysOrg.com) -- To engineer better, more productive crops and develop new drugs to combat disease, scientists look at how the sensor-laden membranes surrounding cells control nutrient and water uptake, secrete toxins, and ...

How does context affect consumer judgment?

Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively ...

We Aren't as Ethical as We Think We Are, Research Says

(PhysOrg.com) -- Ever since Enron, it seems more academics have been trying to understand and rectify unethical behavior. Research in a forthcoming paper might help organizations better understand thinking patterns in the ...

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