If presented with looking at an image or reading a paragraph describing the same product, consumers often prefer the visual option. However, according to a new study in the Journal of Consumer Research, visual presentation ...
Social Sciences
Nov 19, 2013
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Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, "The price was good." But this answer fails to acknowledge that subjective factors also contribute to the perceived value of a deal. ...
Social Sciences
Nov 19, 2013
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A German court Tuesday sentenced a former NATO employee to seven years in jail for spying after the IT expert copied secret data in order to sell it to a foreign intelligence service.
Other
Nov 19, 2013
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Consumers are bombarded with advertising throughout the course of any given day, often to the point where they rarely devote any conscious attention to processing the brand information. According to a new study in the Journal ...
Social Sciences
Nov 19, 2013
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The U.S. intelligence community's top lawyer on Tuesday defended the surveillance violations by staff of the National Security Agency by comparing programs that collect mass amounts of information on Americans to problems ...
Internet
Nov 19, 2013
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Researchers at the U.S. Department of Energy's Lawrence Berkeley National Laboratory (Berkeley Lab) have demonstrated in the laboratory a lithium-sulfur (Li/S) battery that has more than twice the specific energy of lithium-ion ...
Nanophysics
Nov 19, 2013
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Although somewhat counterintuitive, it turns out that those who support a cause anonymously tend to be more meaningfully supportive of the cause than those who offer more noticeable initial support, according to a new study ...
Social Sciences
Nov 19, 2013
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From gourmet cooking to assembling a flower bouquet, consumers thrive in a creative environment. A new study in the Journal of Consumer Research suggests a greater sense of appreciation and overall value is given to products ...
Social Sciences
Nov 19, 2013
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The Vatican on Tuesday unveiled a series of catacombs used by early Christians in Rome after a major restoration, including an online virtual tour by Google Maps offering a glimpse into the underground wonders.
Internet
Nov 19, 2013
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Two fossilized dinosaur skeletons, dubbed the "Montana Dueling Dinosaurs" because they appear forever locked in mortal combat, failed to sell Tuesday at a New York City auction.
Archaeology
Nov 19, 2013
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